SWEETER THAN HONEY, STRONGER THAN STEAM
Created in Collaboration with Tadhg Gorman
Jameson’s history has been interwoven with the country and culture of Ireland since the 18th century. Liquid amber and smooth to drink, the magic of Jameson has always been held in high regard, and continues to mark our special occasions and important discussions. Many things connect our country's history to its present, there are ties all around us, to those who came before us. But one significant tie - one golden tie - is our revere of Jameson, and the poetic history it holds worldwide. The connection is not merely the ‘drinking culture’ our country has inherited, but rather, the occasions and experiences our drinks share with us. We dance, sing, cry, laugh, and tell stories together while sharing a drink. One of those drinks has been Jameson since its creation, and will be Jameson in the future.
Chosen Soundtrack: The Humours of Whiskey, performed by Hozier
*Animation images from 'Song of the Sea', animated by Cartoon Saloon*