PORTFOLIO
In 1999, the Eurovision Song Contest abolished the rule that required participants to sing in their country’s official language. The impact was extensive: of the 23 winners since, only 5 non-English or partially non-English songs have won. We knew that Duolingo would want to do something about this, and inspire people to do their daily lessons in the process. And so, we created Duovision: the ultimate language celebration collaboration. Featured in the D&AD Annual 2022 Graphite Pencil Winner, D&AD New Blood Awards 2022
DuoVision
Size it, Bag it, Separate it
Airports are stressful enough as it is - the queues, the bags, the "passport-phone-money" pat down checks. For DAA, one thing doesn't have to be so stressful: bringing liquids through security. 'Size It, Bag It, Separate it' took the fuss of sorting your liquids and pastes and simplified it into three simple steps. To live on OOH, radio, social media, and in the airport and deliver a clear and memorable message to travellers. Concept/Ideation: Jess Murphy, Jessie Newman Copywriter: Al Pollock Graphic Designer: Raphael Silva
Being on your phone at work is a big no-no. It’s why so many of us just use desktop versions of our favourite websites: Twitter, Spotify, and of course, Duolingo. We discovered that it can be harder for Duolingo desktop users to remember to do their daily lessons, since they don’t receive push notification reminders, just an email (which, let’s be honest, can get lost in a sea of others). And so, DeskDuo was born. Inspired by the viral Desktop Goose, DeskDuo is a Google Chrome extension that releases a mini version of Duo on your desktop, to remind you to do your daily lesson (and wreak some havoc in the process). Featured in the D&AD Annual 2022. Wood Pencil Winner, D&AD New Blood Awards, 2022
DeskDuo
#SEARCHINGFORPRIDE
For Pride 2023, we worked with Dublin Bus (Bus Átha Cliath), and charity partner Outhouse, to create Dublin Bus' latest Pride campaign around Ireland’s most-searched LGBTQ+ questions. On Pride, we set out to find the answers by asking the people who know best: the community and Outhouse LGBTQ+ Centre (located in Dublin). We worked with Drag performers to host Q&As on social media, created social assets for both the client and charity partner to be posting alongside the campaign run, and worked to create a final video asset that captured all the work that went into Pride 2023. Art Director: Jessie Newman Copywriter: Jess Murphy Graphic Designer: Ger Sexton Creative Director: Alex Ingarfield Video Editor: Adam Kelly Production Company: Tiny Ark Director: Eilis Doherty
Inception-esque visuals to highlight that no matter your business, Allied Irish Banks, p.l.c. (AIB) see the whole picture when it comes to Capital Market banking. Featured on LinkedIn, business publications, and in Dublin Airport T2 arrivals (which was pretty cool). 3D images rendered by Leandro Peres Art Directors: Jessie Newman, Fabiano Dalmacio
Capital Markets
Go Direct!
Inspiring Mancunians to Go Direct to New York, Barbados, and Orlando with a mural right in the heart of Manchester's Northern Quarter. Design: Jessie Newman & Qubek Artwork: QubekManchester/ MuralLife July 2022
Who is the World's No. 1 Delivery Driver? It's the question myself and my partner set out to answer when we were tasked to advertise Tesco Online Shopping & Delivery options through a set of TV stings, sponsoring RTE Movies at Christmas. Concept: When Santa and our delivery driver Nick meet on one fateful Christmas Eve, they engage in a sarcastic battle of wits to decide once and for all who's coming out on top.
No.1 Delivery Driver
Camogie Sponsorship
For the 2023 Camogie Championsips, Electric Ireland, the official sponsor, wanted to create a suite of new key visuals to use for OOH and their matchbook. Working with the Wicklow County Minor Girls, we created a selection of beatufiul photography shots that can be used for years to come. Photographer: Alex Sheridan Art Director: Jessie Newman Copywriter: Jess Murphy Creative Director: Shay Madden
