For the 2024 Cannes Young Lions competition, myself and my creative partner represented Ireland in the Print Category. IAPI (The Institute of Advertising Practitioners Ireland) run the Irish entries over a weekend, giving entrants 48hrs to answer their charity brief. After winning in the Irish competition, I accompanied the rest of the Irish Young Lions to Cannes and competed in the Young Lions competition in the Print category during the festival of Creativity.

 

In Cannes we are given 24hrs to answer the given brief, beginning with a short Q&A/briefing session from the charity partner. The 2024 client was the Unstereotype Alliance - a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.