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GUINNESS
As the pubs reopen, and life begins its return to normality, Guinness challenged BBDO Dublin, and by extension myself and my creative partner Jess Murphy, to create active campaign concepts that will mark a moment in Irish history.
Myself and Jess created two concepts focused around the impact Guinness has on Ireland while emphasising the momentous return of our beloved stout through colour and light.
FLIGHT OF
THE TOUCANS
Art Installation
Pairing with contemporary Irish street artists, we want to colour the return of Guinness and their famous Toucans, and welcome them with the fanfare they deserve as we return to the pubs.
GUINNESS'
GOLDEN LIGHT
Experiential
Using the natural landscape of Ireland as our screen, we want to project the lights of Guinnessonto our beautiful country.
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